You can change your keyword match types at any time. Here’s how:
1. Login to your Advertiser Console.
2. Click Campaign >> Ad Group >> Keywords tab.
3. Click on the current match type adjacent to the desired keyword.
4. Select the new match type from the drop down list.
5. Click Save.
- Keywords with match types – Phrase, Broad or Exact CANNOT be changed to Negative or Exact Negative.
- Similarly, keywords with match types – Negative or Exact Negative CANNOT be changed to Phrase, Broad or Exact.