What are the different methods of Conversion Tracking?

Affinity provides you with all the tracking options you need to run a successful campaign. Within the : Conversion Tracking page, you will find three options available to you:

  1. Javascript based Tracking – In this method, all the URL’s on the page are encoded with a Javascript, enabling you to track clicks on any URL within the page.
  2. Image pixel tracking – Conversion tracking Image Pixels involves placing a cookie on a user’s computer when he or she clicks on an advertisement. Then, if the user clicks on your advertisements and reaches one of your conversion pages, the pixel is displayed and the user’s browser sends the cookie to the Affinity platform. When such a match is made, we record a successful conversion for you.
  3. Server to Server tracking – Server-based tracking methods don’t use cookies for storing tracking information. Instead the tracking information is stored on the server and IDs associated with the records. Then on conversion a server does a postback to register a conversion. Server Postbacks are commonly used for offers that requiring post conversion authentication in which the user isn’t available when authentication is completed and thus client-based tracking can’t be used.

Server Postback with Transaction ID allows the Advertiser to pass back only unique Transaction IDs to record conversions for offers. The Transaction ID must be passed into the Offer URL so that the Advertiser can store this value in their system. When a conversion is generated on the offer, the Advertiser’s system will look up the transaction ID and then insert this value into the Server Postback URL when calling.