Affinity provides you with all the tracking options you need to run a successful campaign. Within the : Conversion Tracking page, you will find three options available to you:
- Image pixel tracking – Conversion tracking Image Pixels involves placing a cookie on a user’s computer when he or she clicks on an advertisement. Then, if the user clicks on your advertisements and reaches one of your conversion pages, the pixel is displayed and the user’s browser sends the cookie to the Affinity platform. When such a match is made, we record a successful conversion for you.
Server Postback with Transaction ID allows the Advertiser to pass back only unique Transaction IDs to record conversions for offers. The Transaction ID must be passed into the Offer URL so that the Advertiser can store this value in their system. When a conversion is generated on the offer, the Advertiser’s system will look up the transaction ID and then insert this value into the Server Postback URL when calling.