How do I implement the various tracking types?

a. JS based Click Tracking: In order to create a tracker of this type, you need to visit the Conversion Tracking page located in the Tools section. Once you have successfully created a tracker, you will be shown two pieces of code. One code is a Javascript which needs to be placed before the closing body </body> tag on every page that you wish to track. Apart from this, you will also be given a piece of code which you need to integrate into all the anchor <a> tags (or links) which you need to track.

b. Image pixel Tracking: Once you have successfully created a Tracker of this type, an image <img> pixel will be displayed on your screen. You will need to copy this line of code and paste it on the last page i.e. the page which marks the end of a particular process. E.g. If you want to track the number of users who sign up for a product, you will need to put the tracker on the page which the user comes to, after submitting the sign up form.

c. Server to Server Tracking: Once you have successfully created a Tracker of this type, Postback URL will be displayed on your screen. You need to refer to the infographic below for further steps: