Can you list down certain use case scenarios where the Device Targeting feature can be successfully used?
Using Device Targeting Alone – An iPad app creator can promote an app only on specific iPad devices supporting the intended iOS version. This helps the advertiser cut wasteful ad spending on channels that are not relevant to him/her.
Using Geo + Device Targeting – A New York luxury store owner can target high-end mobile phone users in his location with tailored messages to increase foot-falls to his store
Using Business Category + Geo + Device Targeting – A car dealership in San Francisco can target Android users in its location who visit certain auto websites
An advertiser can even exclude mobile traffic altogether from his web targeted campaigns, because his lead forms or shopping cart may not support mobile devices.