Invalid impressions are impressions that have been termed as SPAM by SHIELD.
SHIELD is Affinity’s proprietary state-of-the-art, real-time traffic quality and brand safety technology that:
- Prevents click and impression fraud by identifying and blocking fraudulent traffic sources like botnets, spiders, crawlers, known offenders, volume & spike anomalies and many more
- Prevents policy violations like blocking impressions that are called from malicious and bad content pages
- Provide custom brand protection and brand safety
Click here to know more about SHIELD.