What is the difference between text and display ads?

Help Center >> General >> What is the difference between text and display ads?

Text ads are the most common of all the digital ad formats used. These ads are primarily made up of text and are generally backed by hyperlinks. When a user clicks on these hyperlinks, it will direct them to the advertiser’s website/landing page.

Display ads, on the other hand, is the umbrella term for graphical web advertising units. It is meant to include banners, videos, lead generation forms or other forms like rich media innovations.