How does the In-Text technology work?

From Affinity

How does the In-Text technology work?

In-Text requires a simple, one-time JavaScript code insertion which will enable us to read your website’s content and match relevant ads to it. Our system will then choose keywords (single word or phrases) and insert text link ads within them. These links will usually appear as double-underlined hyperlinks, and will display ad bubbles on a mouse hover.