What are Keywords?

Help Center >> Keywords >> What are Keywords?

Keyword is a simple word or a bunch of words, used to trigger Ads. The keywords should be related to the products/services which are advertised.

Keywords are responsible for your Ads to appear, when searched for. Keywords can be further classified into Broad Match, Phrase Match, Exact Match and Negative Match Types. By using the various keyword match options, you can expand or narrow the range of possible matches within your chosen keyword list.