The Max Bid amount entered by you while adding the Keyword applies. You can later change the Max Bid at any time. Here’s how:
1. Login to your Advertiser Console.
2. Click Campaign >> Ad Group >> Keywords tab.
3. Click Max Bid amount adjacent to the desired Keyword.
4. Key in the new Max Bid amount
5. Click Save.
- Minimum Bid permissible at both Keyword & Ad Group level is $0.01 and the Maximum Bid is $10.
- In absence of a Bid for your Keywords, the Max Bid set for that Ad Group will be applicable.
- If Max Bid has been defined for Keywords, this will override the Max Bid set at the Ad Group level. So the Max Bid set for your Keyword can be lesser or greater than the Max Bid set for its Ad Group.