How can I change my Keyword matching options?

Help Center >> Keywords >> How can I change my Keyword matching options?

You can change your keyword match types at any time. Here’s how:

1. Login to your Advertiser Console.

2. Click Campaign >> Ad Group >> Keywords tab.

3. Click on the current match type adjacent to the desired keyword.

4. Select the new match type from the drop down list.

5. Click Save.

NOTE:

  • Keywords with match types – Phrase, Broad or Exact CANNOT be changed to Negative or Exact Negative.
  • Similarly, keywords with match types – Negative or Exact Negative CANNOT be changed to Phrase, Broad or Exact.