FAQ’s

General

Can I change the end date for my Campaign?

Yes, you can change your Ad Group’s end date. Here’s how:

  1. Login to your Advertiser Console.
  2. Click Campaign >> Ad Group.
  3. Click on the current End Date or No End date link.
  4. Select the new End Date.
  5. Click Save.

Can I re-activate an expired Campaign?

Yes, you can re-activate an expired Campaign. Here’s how:

  1. Login to your Advertiser Console.
  2. Click on the Pause button against the expired Campaign.
  3. Select the new End Date.
  4. Click Save.

Can I change the end date for my Ad Groups?

Yes, you can change your Campaign’s End Date. Here’s how:

  1. Login to your Advertiser Console.
  2. Click the desired Campaign.
  3. Click on the current End Date or No End date link.
  4. Select the new End Date.
  5. Click Save.

Can I re-activate an expired Ad Group?

Yes, you can re-activate an expired Ad Group. Here’s how:

  1. Login to your Advertiser Console.
  2. Click the desired Campaign.
  3. Click on the Pause button against the expired Ad Group.
  4. Select the new End Date.
  5. Click Save.

How much money is required to start an Advertiser account?

You can start an advertising account with Affinity.com for $250.00

How do I add/remove regions to my campaigns?

You can add/remove regions to your Campaigns at any time. Here’s how:

  1. Login to your Advertiser Console.
  2. Click the desired Campaign.
  3. Click on the link with the current number of Regions.
  4. Select the Regions you wish to add/remove from Available/Selected regions list.
  5. Click Save.

How do I know how much money I have left in my account?

You can view your current balance login to your Advertiser Console >> My Account >> Budget Details tab. Here your current balance is displayed under Funds Available.

How do I obtain additional Keywords?

You can obtain additional keywords for a Campaign, click Get Suggestions link found within your Advertiser Console – on add Keywords page. This takes you our Keyword Suggestion Tool – where you input a keyword look for additional keywords for various match types and Country.

NOTE: Suggested keywords bids are only estimates and do not exactly represent the actual CPC for the keyword. Using this feature will not guarantee improved Campaign performance.

How can I can track conversions at the source level?

Each source is assigned with a 5 digit numeric ID aka a Traffic Source ID (TSID). To track conversion at a source level append our dynamic TSID parameter “{tsid}” in the Target URL at the Sub ID level. After tracking source performance, if a particular source isn’t working for you, you can block or turn it off instantly.

I have created Campaigns but I don’t see any Impressions/Clicks?

Here are few pointers that you need to check:

  • Check and confirm that the desired Campaigns and the Ad Groups within them are Active.
  • Ensure that you have added relevant Keywords for your Ads, as the Keywords that lead to trigger your Ads (especially for Keyword or CPC based Campaign).
  • If you are a Prepaid account holder, your Ads will NOT be served unless you have funds in your account. Kindly refer to the Adding Funds article for details on the same. Postpaid account holders need to check with their Account Managers if the Monthly Account Budget & Credit Limit has been defined for their account. If you have exhausted your Monthly Account Budget, you can request your Account Manager to increase the same.
  • Make sure that Bids applied at Ad Group and/or Keywords levels are NOT too low.
  • Confirm if you have added Sources for the Ad Groups.

I’ve added funds via Credit Card and the transaction went through successfully – but I can’t see the funds in my account?

If your transaction went through successfully, it takes about 15 minutes for the funds to reflect in your account.

I tried adding funds using my Credit Card, but I can’t see the funds in my account?

If you’ve tried adding funds using your Credit Card and these don’t reflect in your account – it’s possible your card wasn’t charged at all. The most common reason would be – the billing address provided during the transaction did NOT match the billing address specified by the cardholder.

I’ve used up all available Sources for my Campaigns, can I request for more Sources?

Yes, you can request to make more Sources available to your account once you have used up all Sources – for your Campaigns. Here’s how:

  1. Login to your Advertiser Console.
  2. Click Campaign >> Sources tab.
  3. To add more Sources, click Create/Add >> Add Sources.
  4. Here the message – Not getting enough Traffic. Request Sources – is displayed.
  5. Click Request Sources and we will then make more Sources available to you.

I’ve added funds via CC but my account is still Paused?

Payments via CC take approx 15 minutes to reflect in the console. If your account is still paused after the funds have been added then please check the Account Monthly Budget to ensure that the budget hasn’t been limited.

If I upload the same keywords twice with different match types and bids which values will it take?

The keyword will be added twice with different match types and bids.

My Ad is showing 0 keywords, even though I added at least 5. And I then added more, but still nothing. Any idea what I’m doing wrong?

Once you have added Keywords for your Ads, it takes about an hour for the same to reflect within your Advertiser Console.

If after about an hour or two, your Keywords are still not updated; kindly contact your Account Manager or support team to have the issue rectified.

What is your minimum & maximum bid price?

The minimum & maximum bid permissible at both Keyword & Ad Group level is $0.01 and $10 respectively per click.

What are Sources? Why do I need to use these?

Sources are nothing but publisher sites & search engines associated with us. This is where you’re Ads will appear and thus generate clicks. So it is very essential to add Sources to your Campaigns.

Upon assessing the performance of Sources that you are using based on the Impressions, Clicks and CTR they generate; you can add these Sources to Favorites or turn them On/Off. You also have the flexibility to define the Delivery% – rate at which your Ads should appear – per Source.

What is Bid Adjustment?

The Bid Adjustment feature allows you to bid up to 500% above or down to -99% of the default keyword bids for a particular Source for a particular Campaign.

This way you can bid differently for different Sources based on performance without changing the default Keyword bids that you set. Kindly refer to the article on adjusting Keyword bids for your Sources for details on the same.

What special characters are allowed within my Campaign Name?

The only special characters permitted within a Campaign Name are hyphen ‘–‘and underscore ‘_’. Other special characters are NOT allowed.

What happens if I upload same keyword list again with different bids?

If you upload the same keyword list again with different bids, our system will override the previous list and the new list with the bids will take effect.

What happens if I upload same Keywords list, with different keyword match types and the same bids?

If you upload the same Keyword list again, with different keyword match types and same bid, our system will add these Keywords to your existing list of keywords.

What should I do if I don’t see enough clicks?

In case you do not see enough clicks within a day or two of the campaign going live you can try:

  • Increasing your bids.
  • Activating more sources.
  • Adding more keywords.

If you still don’t see enough clicks after trying all of the above, then you should contact Support or your Account Manager for assistance.

What are Favourite Sources?

By default a list of Sources are made available to your account. Sources are nothing but publisher sites & search engines on our network. Upon assessing the performance of Sources that you are using based on the Impressions, Clicks and CTR they generate; you can add the Sources that work best for your Campaigns to Favourites. You can simply add your Favourite Sources for any new Campaigns you set up – instead of having to recall them.

To use Favourite Sources when adding Sources, select ‘View Favorites’ from the ‘Filter by’ drop down list seen on the Add Sources page.

What does Affinity.com do to prevent online fraud?

We follow a zero tolerance policy against click fraud and do not wait until the end of the day to scope out fraudulent clicks – we do it in real-time! Besides using our own in-house ClickFilter technology we have also partnered with both Click Forensics and Anchor Intelligence the leading fraud detection and click filtering technologies available in the market today to monitor all of the traffic on our network.

Rest assured we make sure that you aren’t charged for any fraudulent clicks.

Why can’t I see keyword stats for my RON campaign?

The purpose of RON campaigns is primarily to maximize coverage at minimal costs and yet provide quality traffic. RON campaigns generate a lot of impressions & clicks which tend to slow down the stats generation process. Thus keyword stats are not available for RON campaigns, they can however be generated upon request.

Why do I get an error while trying to Bulk Upload Keywords?

You can upload Keywords only in XLS or CSV format and NO other format is accepted by the system. You may encounter an error – if you have selected Option 1 [that expects you to upload sheet with 3 columns: Keyword(with Match Type),CPC,Destination URL] and instead you tried uploading Keyword sheet formatted based on Option 2 [that expects you to upload sheet with 4 columns Format 2 Keyword,Match Type,CPC,Destination URL]. To avoid an error, please choose the appropriate option & ensure that your sheet has been formatted accordingly.

NOTE: Maximum keyword upload file size can be up to or equal to 3MB.

Why is my Campaign showing as paused?

Your Campaigns would usually get automatically paused:

1. When you’re Campaign runs out of its Daily Budget. Your Campaign will be automatically Activated the next day – given there are funds available in your account. You may choose to allocate a higher Daily Budget. Or adjust the Delivery% to control the rate at which the Campaign is delivered.

2. Or if you’re Campaign has expired. You can re-activate an expired Campaign by providing a new expiry date.


Conversion Tracking

What is Conversion Tracking?

Conversion Tracking is a form of website traffic analytics that measures the effectiveness of a source directing visitors to a web site and persuading them to take a desired action. The source could be a referrer, a search engine, a search phrase used etc. It could also be a characteristic of the visitor for instance the country, age, income etc. The desired action could be the completion of an order page, the sign-up of a newsletter etc. In affiliate – performance – marketing, conversions are the key metric for the success of an offer. The effectiveness is expressed as a percentage called the Conversion Rate.

How do I use Conversion Tracking?

In order to use Conversion Tracking, you need to select a Tracking method and create a relevant tracker. You can achieve this by visiting the Tools > Conversion Tracking tab in your account. On this screen, you need to select the method of Tracking which you want to implement and fill the relevant details in the form below. Once you complete the form and submit it, it will give you the implementation details for the Tracker which you just implemented.

What are the different methods of Conversion Tracking?

Affinity provides you with all the tracking options you need to run a successful campaign. Within the : Conversion Tracking page, you will find three options available to you:

  1. Javascript based Tracking – In this method, all the URL’s on the page are encoded with a Javascript, enabling you to track clicks on any URL within the page.
  2. Image pixel tracking – Conversion tracking Image Pixels involves placing a cookie on a user’s computer when he or she clicks on an advertisement. Then, if the user clicks on your advertisements and reaches one of your conversion pages, the pixel is displayed and the user’s browser sends the cookie to the Affinity platform. When such a match is made, we record a successful conversion for you.
  3. Server to Server tracking – Server-based tracking methods don’t use cookies for storing tracking information. Instead the tracking information is stored on the server and IDs associated with the records. Then on conversion a server does a postback to register a conversion. Server Postbacks are commonly used for offers that requiring post conversion authentication in which the user isn’t available when authentication is completed and thus client-based tracking can’t be used.

Server Postback with Transaction ID allows the Advertiser to pass back only unique Transaction IDs to record conversions for offers. The Transaction ID must be passed into the Offer URL so that the Advertiser can store this value in their system. When a conversion is generated on the offer, the Advertiser’s system will look up the transaction ID and then insert this value into the Server Postback URL when calling.

How do I modify previously created Trackers?

You can modify previously created Trackers by visiting the Conversion Tracking page and directly changing the values for that particular record in the list.

How do I implement the various tracking types?

a. JS based Click Tracking: In order to create a tracker of this type, you need to visit the Conversion Tracking page located in the Tools section. Once you have successfully created a tracker, you will be shown two pieces of code. One code is a Javascript which needs to be placed before the closing body </body> tag on every page that you wish to track. Apart from this, you will also be given a piece of code which you need to integrate into all the anchor <a> tags (or links) which you need to track.

b. Image pixel Tracking: Once you have successfully created a Tracker of this type, an image <img> pixel will be displayed on your screen. You will need to copy this line of code and paste it on the last page i.e. the page which marks the end of a particular process. E.g. If you want to track the number of users who sign up for a product, you will need to put the tracker on the page which the user comes to, after submitting the sign up form.

c. Server to Server Tracking: Once you have successfully created a Tracker of this type, Postback URL will be displayed on your screen. You need to refer to the infographic below for further steps:

Where do I see the statistics of tracked conversions?

You can view Conversion related statistics by clicking on the Campaigns tab, and selecting the CPA Metrics options under the Customize Columns drop down list.


Import Campaigns

What is the Import Campaigns feature and how do I use it?

The Import Campaign feature allows you to import a Campaign or a group of Campaigns including all campaign related information such as Ad Groups, Ads etc. This makes it easier for you to migrate your Campaigns to the Affinity platform.

From which sources can I import campaigns?

At the moment, you can import Campaigns from any source you wish, as long as you convert it into the relevant Affinity format.

Can I create my own campaign data file and upload it?

Yes. You can use the sample file structure to create a detailed campaign information file which can be imported into our platform. Simply select the ‘Affinity Format’ from the list while uploading the file.

How long does it take to import Campaigns?

It typically takes anywhere between 5-15 minutes to successfully import campaigns into the Affinity platform.

How will I know when the campaign information has been successfully imported?

Once the information has been successfully imported, we will send out an email to your registered email address informing you of the status.

What do I need to do once the Campaigns have been imported?

Even though you have uploaded the relevant campaign information into the Affinity Platform, you still have certain steps that need to be completed. This includes reviewing the imported information, correcting incorrect entries if any, mapping Traffic Source IDs and finally starting the campaign.

Does the campaign start automatically after being imported into the system?

No, you will need to review the imported information and manually start the campaign once you are satisfied with the imported information.


IP Level Controls

What is the IP Blacklisting feature?

The IP Blacklisting feature allows you to block the IP addresses to which you do not wish to serve your Ads. This feature allows you to ensure brand safety & enhance ROI.

How do I Blacklist IPs or set a click limit for them?

Visit the IP Blacklist page within the Tools section. Herein you will be presented with the option to enter an IP address or a group of IP addresses. Once you submit the relevant details, our systems stop serving your ads to the respective IP Address/es.

What is IP Level Click Limiting?

IP Level Click Limiting allows you to limit the number of clicks you receive from a specific IP Address. This feature allows you to reach out to larger base of unique users from within our network & gives your campaign extensive reach.

How do I set a click limit for a specific IP?

Visit the IP Blacklist page within the Tools section. Herein, you will be presented with the option to set a Click Limit per IP. Simply enter the desired value and set the option to, ‘on’.

What is Daily Click Limiting?

Daily Click Limiting allows you to control the number of clicks you can receive in an entire day. This feature works over-and-above individual IP Blacklists or IP Level Click Limiting. Daily Click Limiting allows you to space-out your campaigns & effectively utilize your campaign budget.

How do I set a Daily Click Limit?

Visit the IP Blacklist page in the Tools section. Herein, you will be presented with the option to set a Click Limit per Day. Simply enter the desired value and set the option to, ‘on’.

How do I reset the IP wise and/or the Daily Click limits?

In order to reset the maximum clicks for a particular IP Address or for the duration of a day, you need to set those values to 0 (zero). Once done, all previously set limits are removed for your account.

How do I un-block a previously blacklisted IP?

You can un-block a previously blacklisted IP by locating the particular IP in the list on the IP Blacklist page and changing its block status to OFF. Once this is done, that particular IP address is un-blocked from our platform and will begin to receive Ads from your campaigns.


Daily Schedule

What does the Daily Schedule feature entail?

The Daily Schedule feature enables you to specify the time slots during which you would want your Campaign to be served. For instance, if you want your campaign to serve only during peak working hours on a given day; this feature allows you to set your Daily Schedule feature to match the 9:00 hrs to 17:00 hrs slot on that particular day.

How do I use the Daily Schedule feature?

You could choose to employ the Daily Schedule feature at two times in the process of running your Campaign -

a) While creating a new campaign, you could define a schedule for it.

b) While editing settings of an existing campaign, choose to apply a Daily Schedule to it.

What Time Zones does the Daily Schedule feature utilize?

The Daily Schedule feature works based on Pacific Standard Time (GMT -8). So even though you may have applied the Daily Schedule feature to run your Campaign only in specific geographical regions, the time slot will still run as per PST. It is imperative that you take care to convert your time slots from the local time of the targeted geographical region to PST, so as to ensure that your campaign is getting delivered at the time slots convenient for you.

I previously had set a Daily Schedule, but then disabled it. If I want to set it once again, will my old settings be available?

No. When you disable the Daily Schedule feature, it deletes your preferences. If you wish to set the feature after disabling it once, you would have to specify your preferences once again.


Automated Payments

What does the Automated Payments feature entail?

The Automated Payments feature allows you to automate regular transactions that you would otherwise perform in your account. By using this feature, you could schedule funds to get added to your account at a pre-scheduled recurring date for this addition.

From where do I access the ‘Automated Payments’ feature options?

The ‘Billing Tab’ on your system will allow you to set up the Automated Payment feature for your account.

Please Note: This feature is only available to users who have used a Credit Card to make their payments; and the feature will be applicable on the said Credit Card only.

On which payment modes is the ‘Automated Payments’ option available?

The Automated Payments feature is only applicable in the case of Credit Cards that have been previously used to make a payment to your account.

If I disable the ‘Automated Payments’ option, will my previous settings be lost?

No. If you have canceled the Automated Payments option, your preferences will be saved for your convenience, so that you can easily re-enable the feature.

What happens if the payment is declined by my Bank?

In cases where the payment gets declined by the Bank, the instructions for Automated Payments from your Credit Card stand canceled. You will have to manually re-enable the feature in order to have it process your payments automatically.


Device Targeting

What is Device Targeting?

Device targeting is a feature that gives our Advertisers the ability to target Mobiles/Smart Phones or Tablets while running advertising campaigns with us. An Advertiser can choose to target a single device or multiple devices for a given ad campaign.

Can Advertisers target specific devices? If so, what are the device types that can be targeted?

Yes, Advertisers can target all the modern mobile devices being used today. They can choose to show Ads only on iOS or Android or Windows devices, or any other specific device.

What are the options available to the Advertiser within ‘Device Targeting’?

An Advertiser can target:

- Specific Desktop OS like Linux, Mac OS, Windows etc.

- Specific Desktop Browsers like Safari, Avant, IE, Chrome, Mozilla etc.

- Specific Mobile Devices like iPhone, iPad, iPod, Blackberry etc.

- Specific Mobile OS like Android, iOS, Symbian etc.

- Specific Mobile Browsers like Blackberry Webkit, Chrome Mobile, Dolphin Mobile etc.

Are there any restrictions in terms of versions or models of OS/Browser/Device that are supported?

No. There are no restrictions. All the latest OS/Browser/Device versions are supported.

Can the ‘Device Targeting’ features be used along with other targeting features (Keyword, Geo, Category & RON) already on the platform?

Yes, the ‘Device Targeting’ features can and should be used along with the current targeting features like Keyword, Category, and Geo Targeting. The device targeting features make targeting more specific and work in addition to the existing targeting features on Affinity Ad Platform.

I cannot see the Device Targeting feature within my account. How do I get access to this feature?

To avail of the Device Targeting features, you are requested to contact your Account Manager who will set these targeting options for you based on your request. Alternatively, you can also reach out to us at support[at]affinity[dot]com with this request.

Can you list down certain use case scenarios where the Device Targeting feature can be successfully used?

  1. Using Device Targeting Alone – An iPad app creator can promote an app only on specific iPad devices supporting the intended iOS version. This helps the advertiser cut wasteful ad spending on channels that are not relevant to him/her.
  2. Using Geo + Device Targeting – A New York luxury store owner can target high-end mobile phone users in his location with tailored messages to increase foot-falls to his store
  3. Using Business Category + Geo + Device Targeting – A car dealership in San Francisco can target Android users in its location who visit certain auto websites
  4. An advertiser can even exclude mobile traffic altogether from his web targeted campaigns, because his lead forms or shopping cart may not support mobile devices.