What is an Ad/Advertisement?

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Ad/Advertisement is a means to attract and promote a product or service. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand.

Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.

Examples of online advertising include contextual ads on Search Engine Results Pages, Banner Ads, Rich Media Ads, Social Network Advertising, Interstitial Ads, Online Classified Advertising, Advertising Networks and E-mail Marketing, including e-mail spam.