What is an Ad Group?

Help Center >> Ad Groups >> What is an Ad Group?

An Ad Group comprises of one or more Ads which are driven by a set of keywords. An Ad Group lies within a Campaign and allows you to A/B test different Ad Copy against the list of keywords. You can then use the performance data of the different Ads to modify your Campaigns, optimizing how your Ads are displayed.

The Ad Group itself has several properties. All Ad Groups must have a unique name, and can have a Max Bid.