How can I change my Keyword matching options?

From Affinity

Help Center >> Keywords >> How can I change my Keyword matching options?

You can change your keyword match types at any time. Here’s how:

1. Login to your Advertiser Console.

2. Click Campaign >> Ad Group >> Keywords tab.

3. Click on the current match type adjacent to the desired keyword.

4. Select the new match type from the drop down list.

5. Click Save.


NOTE:

  • Keywords with match types – Phrase, Broad or Exact CANNOT be changed to Negative or Exact Negative.
  • Similarly, keywords with match types - Negative or Exact Negative CANNOT be changed to Phrase, Broad or Exact.
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